RF
Retail → Frontend
Retail buyer turned frontend engineer with an eye for what converts
Retail buyer turned frontend engineer with an eye for what converts
Verified Domain Engineer (Beta)
Engineering Depth 1/5
Pivot Story
“As a retail buyer, I was already thinking in funnels and conversion rates. Frontend engineering let me directly influence the numbers I used to just analyze.”
Hospitality
Retail
The Past
Jan 2011 - Jun 2017 (6 years 5 months)
Merchandising Lead
Managed seasonal assortment planning for a 300-store retail chain. Built vendor scorecards and markdown optimization processes that lifted margin 2 points.
The Now
Jan 2018 - Present (8 years 3 months)
Frontend Engineer
Building e-commerce storefront components and A/B testing infrastructure. React, Next.js, and TypeScript. Focused on performance optimization and conversion metrics.
About
Worked as a buyer for a national retail chain. My knack for spotting conversion patterns led me to frontend engineering, where I build the interfaces that drive purchase decisions.
Domain Signals
Domain Focus
Retail
Tech Focus
Frontend
Engineering Depth
Level 1/5
Self-rated hands-on software depth.